Navigating Social Media: Trends, Data, and Strategy in 2024
In this episode of Social Confoes, hosts Diego and Jean-luc discuss the intricacies of social media platforms, focusing on the importance of staying on platforms like Facebook as long as possible. The conversation covers the challenges of gathering local data, notable differences in platform popularity, and the evolving algo rhythm strategies of Facebook and TikTok. They also touch upon contrasting user engagement on various platforms and the reliance on advertising data for accurate insights. Diego and Jean-luc delve into the upcoming Social Media Day celebration on June 27th and the significance of creating niche content in the digital age. The episode wraps up with Jean-luc's insights from his TikTok experiments and the differences in content reception across social media platforms.
Episode Overview
00:00 Introduction
02:04 Social Media Month and Digital Reports
03:12 Analyzing Social Media Reports
11:48 Facebook User Data in Suriname
22:15 TikTok and Geopolitical Implications
27:42 Monetization Challenges on Different Platforms
29:36 The YouTube Game: Strategies for Success
36:20 The Rise of Niche Channels and Content
40:06 Experimenting with TikTok and Social Media Insights
48:03 Social Media Day 2024: What's New?
51:14 Wrapping Up: Social Media Month and Final Thoughts
Social Confoes 155 - Social Media Trends, Data, and Strategy in 2024