In this episode of Social Confoes, co-hosts Diego and Jean-luc welcome back from a long vacation and discuss the strategic shift from live to semi-live episodes. The episode features guest Karlyn Ankrom, a renowned expert in video and social media marketing with a journalism background, discussing her company Oh Snap Social!, the transition from traditional journalism to social media, and the impact of AI on content creation. The conversation covers effective strategies for building genuine connections online, leveraging platforms like LinkedIn for virality, and the underrated value of platforms like Facebook ads and Discord. Karlyn shares personal anecdotes and insights on navigating the ever-evolving digital landscape, emphasizing the importance of ownership in content and the potential of Web 3 technologies. The episode concludes with Karlyn sharing her upcoming plans for Black Friday and advice on preparing for successful social media campaigns.
Episode Overview
00:00 Introduction
03:21 The Story Behind 'Oh Snap Social'
04:42 The Evolution of Journalism in the Digital Age
06:21 The Power of Video in Storytelling
11:31 The Transition from Traditional Journalism to Social Media
13:09 The Impact of Social Media on News Consumption
16:11 The Role of Authenticity in Live Broadcasting
20:31 The Power of Dance in Social Media Trends
25:14 The Future of Social Media: Community-Based Content
29:13 AI in Content Creation: A Writer's Perspective
32:17 The Role of Creators in the Tech Space
33:08 The Power of AI in LinkedIn Content Creation
34:57 The Intersection of Branding and Data-Driven Marketing
36:46 The Importance of Measuring Success in Social Media
38:31 The Power of Ownership in Digital Marketing
49:07 The Transition to Web3 in Social Media
Connect with Karlyn on: ohsnapsocial.com
Social Confoes 131 - Social Media Strategies w/ Karlyn Ankrom